Chase for Business knows my business inside-out and trusts in my products. Finding and working with a strong business banker has been key to keeping my business financials on track. I didn’t know much about running a business when I started, but I did know that with Jars by Dani’s growing demand, I’d need an extra set of hands in baking, business management, and financials. What have been the keys to success for you in growing Jars by Dani? I loved to be creative and make up my own recipes. My training and experience at New York’s Institute of Culinary Education was also critical in giving me the expertise I needed to create and execute on delicious desserts. My friends would come over at night and I would whip up a molten lava cake with whatever I had in the kitchen (which was never much!). Growing up, my mom would cook huge meals and I’d always help with baking. How has your culinary background shaped the business? It’s been an unbelievable marketing tool and instrumental in my business’s growth.

Fast forward a few weeks and I’m in this routine of staying up all night baking, and hand delivering my jars across NYC via subway. One post was all it took and people were requesting orders. Jars by Dani all started six years ago with pictures on my Instagram feed. How has social media influenced your business? The perfect layers just look so appealing and are definitely the initial attraction! People are then always pleasantly surprised to discover these taste even better than they look! The aesthetics bring people in, but the taste keeps them coming back! Dani Beckerman used Instagram to promote her dessert jars early on. There is nothing on the market that looks the way these do. What do you think appeals to customers most about this product? Does the visual aspect play a big role?

I saw these mason jars in a craft store and it hit me, “Why not layer everything into one jar?” You could taste the cake, brownie, and mousse all-in-one- it was like a party in a jar that looked just as good as it tasted. I put some pictures up on Instagram, and people starting inquiring if they could order!' Use the power of social media: 'The amount of interest and excitement that was generated by the pictures I put up on all my social media networks showed me that I had a very marketable product, so I went with it,' Beckerman says.Bake Magazine: What was the inspiration behind selling cake jars?ĭani Beckerman: I’ve always loved baking and cooking, but never thought I would make a business out of it! I was prepping dessert for a dinner party with my friends and ran out to grab some last-minute supplies. 'I have always loved mixing different textures and flavors in my desserts-it allows for the best taste, and layering things in jars made this more aesthetically pleasing.' She tells us how she did it, along with five tips for turning any passion into a small business: Look for the lightbulb moment: 'I was walking around an art store and saw the jars, and I decided to make desserts in them for a dinner I was having for some friends. All throughout high school and college, I was the go-to girl if you were craving anything sweet,' Beckerman told us. But she did something most of us haven't done: She turned her hobby into a full-fledged business, Jars by Dani. Like many 20-somethings, New Yorker Dani Beckerman loved dessert and baked in her spare time.

Jars by dani